Globe golden at DWA

Anne Globe has overseen DWAs marketing efforts since 1996. DreamWorks Animation has inked a completely new lengthy-term agreement with Anne Globe to remain since the toon studio's chief marketing officer through no less than 2014.A completely new contract, which begins at the outset of 2012, has come about as DWA prances into theaters Friday with "Puss in Boots," a spinoff in the "Shrek" franchise, to ensure that as "Kung Fu Panda 2" ranks since the finest-grossing animated pic within the worldwide B.O., getting a $664 million haul, the fourth finest grosser of 2011.Globe has overseen marketing efforts for DWA's films, Tv shows and ancillary characteristics like videogames, theme park sights, stage shows and live tours since 1996. Her position also provides her broker promo partners with entrepreneurs that match while using company's films or perhaps the DreamWorks Animation brand, and manage studio associations with partners including Imax, RealD and Nickelodeon. Formerly, promo deals have involved heavy gamers like Walmart, Carl's junior, General Mills, H . p ., Apple and cruise line Royal Caribbean. "Puss in Boots" has Carl's junior, Friskies and Avocados From Mexico as key partners.DWA has produced and released 23 animated films, with 11 through Vital since 2006. The photos have acquired greater than $5.5 billion within the B.O., and $10 billion once homevideo, pay TV, merchandise together with other sources are totalled.Globe's jobs are being paid out getting a pay raise. She'll now earn an earnings of $862,000, up from $835,000, furthermore to cash incentive honours together with other bonuses, with different DWA filing while using Opportunities and Exchange Commission. The documents condition that Globe's new contract stretches through 2014, however the studio has a range of stretching it further for the following year under new terms.The studio is during the time of identifying if you should ink a completely new distribution deal with a studio once its current pact with Vital expires within the finish of 2012, to be able to self-distribute its films alone. Globe will oversee the release of three new films in 2013.DreamWorks Animation chief Jeffrey Katzenberg mentioned Globe's "creativity, dedication and amazingly effort throughout the final 15 years are actually vital to making DreamWorks Animation just like a premiere family entertainment company.""Since the DreamWorks Animation brand evolves within the U.S. and worldwide, I anticipate coping with my team inside the mission for global marketing efforts that highlight the astounding creative work produced by our artists each day,In . mentioned Globe, whose team has formerly created numerous spots that broadcast through the winter season Olympics, in Vancouver, to market "The best way to Train Your Dragon." Walmart also built a power outlet-within-its-stores, together with a Viking ship filled with merchandise, for your dragon tale."This is an incredibly exciting time in the organization after we look nearby within the many options we should still develop everything DreamWorks Animation has accomplished so far,Inch Globe mentioned. Right before joining DreamWorks Animation, Globe offered as V . p . of promotions at MCA/Universal, and director of national promotions on Universal Pictures and Universal Art galleries Hollywood. She began her marketing career at Disney. Contact Marc Graser at marc.graser@variety.com